SERVICES*

GLOBAL BRAND & MARKETING STRATEGY

• Brand positioning
  
• Brand architecture
  
• Franchise planning & complete IP property evaluation
  
• Develop comprehensive marketing plans and integrated marketing strategies

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CREATIVE & CONTENT MANAGEMENT

• Manage creative briefs 
  
• Content creation: Including spots, sizzles, product launch videos, webisodes and featurettes
• Creative Development:  Concept, design and create full campaigns including print, digital, style guides, and packaging
  

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DIGITAL & SOCIAL MEDIA STRATEGY

• Development of digital and social media strategy
• Creation of digital and social media content to reinforce brand and marketing strategy
  

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LIVE & LOCATION BASED (LBE)

• Define brand vision, strategy and opportunities in LBE
  
• Develop a 5 / 10 year strategic plan (including overall P&L) for brands in LBE space
  

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LICENSING & MERCHANDISING (L&M)

• Develop overall category & licensor business strategy
  
• Create licensor pitch presentation and present & negotiate licensing contracts
  

*  Services listed above are representative. Project scope varies and is customized according to our clients' needs.